The European Bank for Reconstruction and Development (EBRD) has unveiled two pilot destination management plans for the popular Greek islands of Santorini and Rhodes, setting priorities for their sustainable development and providing broad action plans for the next decade.
Funded by the European Union through the initiative of EBRD, the project was developed by a consortium of consultants including Team Tourism Consulting and Yellow Railroad from the UK, and Greek destination marketing agency Toposophy, with the support of the Greek Tourism Ministry, the Greek Tourism Confederation (SETE) and the Chambers of the Cyclades and the Dodecanese.
The pilot-program was presented to tourism bodies, senior tourism executives and media representatives, during an event held in Athens, on Thursday.
“We also aim to target visitors that will provide the greatest benefit to each destination in terms of spending, length of stay, season of visit and responsible behavior,” he added.
Vision for Santorini by 2030Santorini, ©Maria Theofanopoulou
As in the case of Rhodes, Santorini’s destination management plan focuses on sustainable development; managing tourism flows to ensure quality of life for the residents and quality experiences for the visitors; conserving the quality of Santorini’s urban and natural environment; ensuring Santorini achieves optimum value from tourism; developing new experiences for off-season holidays; providing a model for improving tourism during summer, and enhancing the brand.
The marketing plan for Santorini also highlights its globally iconic scenery, romantic features and gastronomy.